I.C.E. Group Press Release

Thursday, November 15, 2007

In Car Experts Inc. has created a Strategic Marketing Alliance with Blue Connect Auto Intelligence.

Continuing its goal of providing valuable retailer services and products, In Car Experts (ICE) has partnered with Auto Intelligence to offer its members the best product and information available in the Blue Tooth Install Market.

ICE/Auto Intelligence Blue Connect Strategic Alliance

In Car Experts has created a Marketing Alliance with Blue Tooth supplier Blue Connect Auto Intelligence. While continuing to build and provide ICE Members and vendors the opportunity to engage in successful relationships, In Car Experts has added AutoIntelligence to its growing list of ICE Preferred Vendors.

Retailers today must constantly be able to professionally install add-on devices to consumer's audio systems. ICE has engaged in a relationship with Auto Intelligence to offer quality product in the Blue Tooth Hands Free area. 

ICE Director of Vendor Relations David Schwartz comments, "Auto Intelligence offers the consumer products that allow consumers to use cell phones Hands Free in their car. The Blue Connect products are considered best of class in the category. A number of ICE Accessory Committee Members have tested the product and found BlueConnect product to be exceptional in every way."

The ICE / Auto Intelligence marketing alliance will provide ICE members with special services and offers. Schwartz added, "AutoIntelligence clearly saw that the ICE Retailer represented expertise in the install bay and that expertise translated into consumers getting quality product by the best installers in the country. Accordingly, ICE and AutoIntelligence have put together special packages for Members to engage in the product line."

Larry Baker Vice President of Sales at Auto Intelligence said, "We are very pleased to be partnering with ICE and its members. We are excited to offer innovative solutions to some of the best retailers in the Mobile Electronics Industry. The renewed focus on the end-user by ICE members is refreshing and sets them apart from other retail outlets. The growing ICE member list is  impressive and we are proud to be a Preferred Vendor."

Director of Vendor Relations
(877) 777-4ICE x706
(267) 981 8877 Mobile

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